Brief:
To design a logo and branding for a Dublin-based home painting & decorating business.
The original brief for this stipulated that I should stick to a similar format to the branding that I'd created for another business that the client owned, called Repair Sash Windows. As the brief developed, the client wished to explore a wide range of styles - from the organic, to the abstract - with splashes of colour but also able to stand alone in black or white.
To design a logo and branding for a Dublin-based home painting & decorating business.
The original brief for this stipulated that I should stick to a similar format to the branding that I'd created for another business that the client owned, called Repair Sash Windows. As the brief developed, the client wished to explore a wide range of styles - from the organic, to the abstract - with splashes of colour but also able to stand alone in black or white.
![](https://cdn.myportfolio.com/e4b4ccdb41ca68f20b39510294e86e43/0e154b71-6585-486b-bd76-41ea98175f56_rw_1920.png?h=f9a92ebd4394658e91cf9e43806470ce)
(Below) Coloreco Painting branding.
![](https://cdn.myportfolio.com/e4b4ccdb41ca68f20b39510294e86e43/8c22e6ae-b4b4-4496-8796-e893ea87a92b_rw_1920.png?h=c7d0fdbf353b1bc7c0899d2680a75ecc)
(Below) A contact sheet of designs and ideas I came up with for this project.
![](https://cdn.myportfolio.com/e4b4ccdb41ca68f20b39510294e86e43/a49ca194-7dae-4b17-916d-7547426c780c_rw_1920.png?h=1ed4b18e2c0c75017c319c5abe7ec23a)
![](https://cdn.myportfolio.com/e4b4ccdb41ca68f20b39510294e86e43/efb5c1c5-fcb4-4959-a9f0-a3350861e9c5_rw_3840.png?h=c44bfe03d55ef98aa2142afb9273c5fa)
![](https://cdn.myportfolio.com/e4b4ccdb41ca68f20b39510294e86e43/23e03897-946c-4f52-9bd8-3d0f82aeb9b3_rw_3840.png?h=605e04e46a293e49aae9c54d121b70e1)
![](https://cdn.myportfolio.com/e4b4ccdb41ca68f20b39510294e86e43/4693cae5-f077-4ae0-aaef-a8173f32e531_rw_3840.png?h=527ee4755bdc0b5b2241948abecb8291)
![](https://cdn.myportfolio.com/e4b4ccdb41ca68f20b39510294e86e43/12db16f3-2aa5-4d0e-aca2-11753e874e85_rw_3840.png?h=582609db90df2f2f0b8c5f826965f384)
Please see the following presentations which show the initial designs and many additional concepts that I developed for this branding. The presentation shows the potential application of all logos across a range of physical and digital media.
Extra variations.
Finishing off the font options and refining the designs.