I had the idea of "lights and glass" to convey the "gaming" element of this brief, keeping the brand colours as opposed to going overly neon or luminous. I tried a couple of different renders of glass. I also wanted to use "bling" to accentuate the "New" criteria of the brief.
The artwork was created using Autodesk Maya, Keyshot, Illustrator and Photoshop.
(Below) Variations of copy, layouts and renders. A version of the finished phone screen showing the golden bling background which was created in Photoshop using cloud filters (among other things!)
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